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Time4Change strives
for excellence and innovation in all areas and this includes providing
a full range of media resources and on-line services for our clients to
utilise for their own marketing and event promotion.
We have developed a broad range of material to reflect the diverse
needs of our client base which range from national charities with their
own in house graphic and web designers to local charities staffed
entirely by volunteers.
All services are inclusive.
We're aware that some companies are content to turn up on the day and
offer little or no support with the actual organisation. We simply
match our services to the needs of the event. This allows the client to
match their own resources to ours and provides a more flexible approach
to marketing and promotion.
Invariably,
every company that offers events like firewalking on a sponsored
template will tell you how successful these events can be. Of course
while we agree with this statement, we always add the caveat that it depends on the necessary support structures such as the right promotion and marketing.
We recognise that its not just about promoting the event itself, it's "selling" the concept of firewalking, board breaking and glasswalking to potential participants. Some people instantly ask where they can sign up when asked to participate in a T4C
sponsored event; other people are less spontaneous and ask for lots of
information about the event before committing; others still have a
number of preconceptions about events like firewalking which need
dispelling before they consider participating. The resources we offer
address these varied needs and range from DVDs and on-line video of actual sponsored events to comprehensive 'Frequently Asked Questions' information sheets.
All
the print and web based media we produce is individually created to
blend and embed the organisation's colours, logos and any specific
message within the existing media templates.
Perhaps the key thing that all these resources give the organisers who collaborate with us is freedom.
Part
of our huge investment of energy to make all this possible was based on
a realisation about the limited time, energy and resources each
organiser has to spend on a given event. This includes the amount of
time it took each organiser to create marketing and promotional
resources before even beginning to think about promoting the event. In
addition to this was the added cost to each organiser who had to
outsource things like web pages and poster design.
In recognition of this, within a maximum of a week of the organiser securing the event through a deposit, everything you request will be ready for you. By responding to the needs of the client, we free them up to do what they are best at, which is talking to potential participants and promoting the event itself. We
see every event as a collaboration and it is as much in our interests
as it is in yours for your event to be as successful as possible.
We
pride ourselves on having the most experienced firewalking and
glasswalking instructor in the UK coupled with the most innovative
approach to marketing and promotion. For us it's simple, more media and
public exposure means more walkers which means a bigger event and
increased fundraising revenue.
PROMOTIONAL WEBSITE
Utilising cutting edge content management systems we can create fully interactive promotional web pages complete with on-line video (nothing gets event possibilities over to potential participants like a real clip). If you wish we can design web and promotional items with the client logo and colour scheme.
You can also use the download buttons at the bottom of the client page
to see the ease and speed in which all documentation can be in the
hands of a potential participant in a very short time.
AN EXAMPLE BELOW OF THE FRONT COVER OF A T4C FIREWALK PROMOTIONAL DVD
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We provide each client with a minimum of 30 DVD discs featuring footage from various past T4C events.
Their purpose is twofold; first of all the DVD acts as a recruitment tool
for our events and secondly, it can be used by participants in turn to
show to potential sponsors exactly what they will be doing to raise
funds.
We
have found that many people who were initially non-committal about
participating in for example a sponsored firewalking event, completely
changed their minds once they saw the crowds, the excitement of the
event and most importantly, people like themselves taking part and having a great time while raising funds.
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MARKETING AND PROMOTIONAL EMAIL
Increasingly, people look to the internet as their primary source of
information and emails are one of the main mechanisms for directing
where to go and what to see on the net.
We design and create an individual promotional email for your event which can be sent out to supporters, the general public, the media and local businesses alike.
Unlike the vast majority of plain text emails people receive in their
mailbox every day and disregard, the emails we produce are in full colour with your logo, colours, images, text and hyper-links to the promotional web page we create for you. The emails are great "viral marketing"
tools as they are free and are invariably forwarded to colleagues,
friends and family by the initial recipients, thus ever expanding your
pool of potential participants.
To see an example of a full size version of the email on the left simply click here and either open or download it.
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BELOW ARE MORE EXAMPLES OF THE TYPE OF MATERIALS WE CREATE FOR EACH CLIENT EVENT
SPONSOR FORM APPLICATION FORM FAQ SHEET INFO SHEET
All
the above examples are available to either open or download by clicking
on the name links above. All the documents are available in PDF format. Most computers already have Adobe Reader installed which we allow you to view the files. If not simply follow this link to install the program.
SPONSOR FORM:
All sponsor forms are designed with the client logo and embedded with
any specific bylines or messages requested by the client. We also
include all the organisers contact information and web-links as often
those approached to sponsor someone in the event become interested in
participating themselves.
APPLICATION FORM:
All application forms are designed with the client logo and the top
part includes essential information and details about the event which
is retained by the participant. The tear off slip includes a tick box
where the client agrees to raise a specific minimum amount and agrees
to bring this amount on the night.
FREQUENTLY ASKED QUESTIONS: All frequently asked questions sheets [FAQ] are designed with the client logo and include a wide range of in-depth information about a given event. The firewalking FAQ for
example includes a background to the history of firewalking; the
various scientific and non-scientific explanations for why it is
possible; all the answers to the questions potential participants
invariably ask such as how it feels, does it hurt etc. We also include
a detailed account of what exactly happens on the night.
INFORMATION SHEET:
Again, like all the other resources we produce, the information sheet
is embedded with the client logo. The information sheet is designed as
a basic introduction to a given event an includes primary information
about the event, contact details etc.
We provide all the above resources in both word format for printing purposes and in PDF
format for downloading from the client web page. Organising a sponsored
event can be a daunting experience, especially if this is your first
time. The materials we provide add up to a comprehensive and efficient
resource pack which save a tremendous amount of time, energy and
resources for both client and participant alike.
Some participants prefer to have all their material printed for them
while others are happy to download and print the material off
themselves. Either way, all our resources allow you to hit the ground
running when you book an event with T4C.
EXAMPLE OF BESPOKE POSTERS CREATED FOR CLIENT EVENTS
Full size example of a client poster can be either opened or downloaded by following this link
All the posters we produce are individually designed with the client
logo and colour scheme plus contact information and web links. We
create them in both print format [300dpi as photoshop or jpeg files] and smaller sized versions for the web [72dpi jpeg or PDF format]
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CERTIFICATES OF ACHIEVEMENT
For all the events we facilitate, be they on a corporate, fundraising
or other template; we design and print on quality paper, full colour A4 certificates of achievement. All the certificates are created with the organisation's logo and colour scheme.
To see an example of a T4C Certificate of Achievement please follow this link and you will be given the option of opening or downloading the file.
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There
are many companies that offer events such as firewalking and
glasswalking on a sponsored template and all will claim to have the
most 'experienced' trainers or offer the 'best' services. Some
companies will charge less than we do and others far more. Regardless
of this, we can guarantee that no company has a trainer as experienced as Cliff Mann of Time4Change nor will any be able to offer the comprehensive set of resources we do. When considering which company to choose it is important to take ALL these factors into account.
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